Premium
Clean interiors, high-quality lighting, polished service, and a refined gaming lounge experience.
Premium Brand Guidelines
Infinity
Gaming Cafe
Karachi’s premium gaming and chill zone for PS5, PC gaming, snooker, hand soccer, and squad hangouts.
01 / Foundation
Brand Essence
Infinity Gaming Cafe is built for Karachi’s new generation of gamers, friends, and creators. A premium lounge where PS5, PC gaming, snooker, hand soccer, and chill sessions come together under one roof.
Social
Built for squads, birthdays, tournaments, after-university hangouts, and late-night gaming sessions.
Futuristic
Dark interiors, blue-purple LED lighting, glass-style visuals, and immersive tech energy.
Endless
The infinity mark represents unlimited play, repeat visits, and the “one more game” feeling.
02 / Logo System
Logo Variations
The selected logo stays locked in view on desktop while the guide moves through usage contexts. Users can also click any logo option to view it immediately.
Option 1 Horizontal / Black
Primary horizontal lockup for dark signage, headers, banners, and high-impact digital placements.
03 / Brand Energy
Color Palette
Deep navy creates the premium foundation. Electric blue and neon purple create the recognizable Infinity energy. Cyan is used only as a sharp secondary highlight.
Electric Blue#1E5FFFRGB 30, 95, 255
Neon Purple#8B5CF6RGB 139, 92, 246
Deep Navy#050510RGB 5, 5, 16
Black Navy#080A14RGB 8, 10, 20
Cyan Accent#00D8FFRGB 0, 216, 255
Soft White#F5F7FARGB 245, 247, 250
Brand Energy Gradient
linear-gradient(135deg, #1E5FFF 0%, #8B5CF6 100%)
04 / Typography
Premium Gaming Type
Orbitron gives the brand its futuristic signage language. Inter keeps descriptions, menus, and UI details clean and readable.
Orbitron
INFINITY GAMING CAFE
ABCDEFGHIJKLMNOPQRSTUVWXYZ · 0123456789Inter
Play. Chill. Repeat.
Premium gaming and lounge experience for Karachi’s next generation.05 / Applications
Brand Applications
Application images are treated as campaign heroes: large, focused, and easy to inspect. Click any image to open it in a clean preview.
Social Launch
Bring Your Squad
Primary campaign language for launch posts, stories, and outdoor teaser visuals.
Neon Wall / Interior
Play. Chill. Repeat.
Best for entrance wall, lounge signage, merchandise, and brand voice moments.
Package System
Solo · Duo · Squad
Use gaming-style naming for pricing boards, packages, and booking menus.
Tournament Poster
Game Beyond Limits
Strong campaign direction for tournaments, leaderboards, and competitive nights.
06 / Interior Direction
Gaming Lounge World
Dark walls, blue and purple LED strips, premium seating, glowing signage, gaming chairs, and Instagram-ready corners.
Premium sofa seating, large screens, relaxed squad sessions.
RGB setups, gaming chairs, competitive layout.
Classy dark table-game corner with premium lighting.
Casual social area for fast, fun group play.
Snacks, drinks, music, sofas, and late-night hangout energy.
Leaderboard, winners, upcoming matches, and event posters.
07 / Usage Rules
Do’s & Don’ts
Do
Use dark navy backgrounds.
Keep clear space around the mark.
Use blue-to-purple gradient consistently.
Use horizontal lockups for wide spaces.
Use stacked versions for social avatars.
Don’t
Don’t stretch or distort the logo.
Don’t use random colors.
Don’t place full-color logos on noisy images.
Don’t add cheap gaming effects.
Don’t use low contrast combinations.
08 / Clear Space
Logo Protection
Clear space around the logo should be at least equal to the height of the “I” in INFINITY. Keep the mark clean, readable, and premium.
Final Brand World
Play. Chill. Repeat.
Infinity Gaming Cafe is a premium social gaming destination where squads compete, relax, celebrate, and return for one more game.
WHERE GAMING NEVER ENDS.